About Me

About meHi, I’m Adam, the mind behind StraightforwardMoney. 

I’ve always been fascinated by money—how to make it, invest it, and grow it. Even as a kid, I found the world of finance exciting. While others spent their allowance quickly, I saved and planned for the future.

Despite my love for money, I’ve never been one to splurge. Instead, I focus on planning and smart investments. I believe in making every penny count and using money to achieve long-term goals.

My career in finance started in my 20s. I began as a Mortgage Adviser and it was a great foundation for my career.

In my late 20s, I became a qualified Financial Adviser. This allowed me to give broader financial advice and help with more aspects of people’s financial lives. I enjoyed creating personalised plans and seeing the positive impact on my clients.

By my early 30s, I achieved Chartered status, a big milestone in my career. Being a Chartered Financial Planner means I’ve met high standards of professionalism and expertise. It’s a title I’m proud of and one that reflects my commitment to excellence.

My main job now is to invest clients’ money wisely. I help them grow their wealth and reach their financial goals. Whether it’s saving for retirement, buying a home, or planning to leave a legacy, I provide advice tailored to each client’s needs.

Through my blog, StraightforwardMoney, I aim to make finance easy to understand. 

Many people find financial concepts confusing and intimidating. I want to change that by breaking down complex ideas into simple, actionable pieces. I’ll share my personal insights, practical tips, and effective strategies to help you improve your financial health.

I believe everyone can benefit from good financial advice, no matter their background or current situation. My goal is to give you the knowledge and tools you need to make smart decisions. I can’t advise you, but I can offer knowledge for you to make smart decisions. If you need to take any of these ideas further, please seek out a qualified financial adviser. 

Please see the important info sections, there are risks when investing.


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